Managing Director & CEO of Future Brands Ltd, a branding
services company in the business of creating, managing and
offering consultancy services in the brand and consumer space.

Worked in advertising for 22 years. Last assignment in advertising
was as President of McCann Erickson.

A post graduate from IIM Ahmedabad, his interest lies in studying
the relationship between culture and brands.

Author of best seller “Mother Pious Lady –Making sense of
everyday India” he is also a regular columnist with TOI, Tehelka,
Media International and many other publications.

Has addressed many National and International Seminars and
been a jury member of International and National Ad awards. Was
a jury member of the 56th National Film Awards.

Is a leading commentator on societal & cultural trends, popular
culture, brands and marketing.