Rahul Parikh


Aditya Birla Customer Services Ltd.

Rahul Parikh has over 12 years of experience in the financial services sector. He has moved into his new role as Head of Aditya Birla Money MyUniverse in April 2012. At this new venture from the Aditya Birla Financial Services Group, he is looking to build market share for MyUniverse and develop the product further, in addition to shouldering the P&L responsibilities.

His past experience has seen him become Vice President, in charge of Strategic Initiatives & Business Development at the Aditya Birla Financial Services Group (ABFSG). Here, he was responsible for shaping and delivering strategic initiatives and business development opportunities along with working on new business forays for the group.

He has also worked as Head of Business Development with Birla Sun Life AMC, where he managed distribution channels across India and was instrumental in building the retail business. The role also envisaged working on strategic initiatives and projects for Birla Sun Life AMC and the Aditya Birla Financial Services Group. He was also the winner of the 'The Inspiration Awards' in 2009 for Functional Excellence.

Prior to the Birla Group, he has worked as an Associate Vice President - Strategy & Business Development with ICICI Prudential AMC Ltd., which involved conducting business analysis, strategy formulation and executing medium-to-long term strategic initiatives for the organization. This role was expanded to include managing all distribution channels as well.

He has a holistic understanding of customers, products, marketing, distribution and technology with strong relationship management and execution skills. Early in his career, he has also worked with Tata Motors and Larsen & Toubro in strategy, corporate and line roles.

Rahul holds an MMS-Marketing degree from the Narsee Monjee Institute of Management Studies - Mumbai, and has a Production Engineering degree from the University of Mumbai.

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