Targeted exclusively at IFAs, CIFA aims to bring cutting edge ideas and concepts to IFAs to help them grow their business.

Cafemutual is a business built around distributors and mutual fund professionals. So whether you are an Independent Financial Advisor (IFA) or a hot-shot private banker with a big bank or a CEO of an AMC or a back office person, we have something for you.

Our focus is on the people engaged in the mutual funds – everyone involved in the chain of manufacturing or distribution of mutual funds.

What businesses does Cafemutual run?

Media – Our web site gives news and knowledge to mutual fund and investment professionals. This site is among the top in the category globally. Launched just four years back it has become the most trusted source of news and knowledge because of its integrity and independence.

Research & Consulting – With an in-depth understanding of the mutual fund and distribution space, we offer bespoke solutions to our clients in the areas of sales, business development and marketing. Among our 12 clients are 5 of the top 10 AMCs.

Events – Cafemutual conducts two widely acclaimed events, Cafemutual Confluence and Cafemutual IFA every year for mutual fund distributors.

Investor Education - We work with several fund houses to support them in their mission to help Indian investors to make better and more informed choices.

The Cafemutual Team

Cafemutual has been founded by Prem Khatri who has been involved with mutual funds (Kothari Pioneer), banking (SBI, Bank of Baroda), wealth management (ASK Raymond James) and broking (Motilal Oswal). He holds a PGDM from IIM, Bangalore.

Anita Sutrave is the Executive Vice President and Head - Business and has extensive experience in media sales with leading media houses such as Indian Express, Outlook magazines and Publicitas. She has also handled corporate communication for a division of Forbes Gokak.

Ravi Samalad is Assistant Editor and has worked earlier with Moneylife where he covered mutual funds. He holds a Bachelor’s in Mass Media from University of Mumbai.

Nishant Patnaik is a Correspondent and has been the part of the media industry for last 2 years working with media houses such as The Hitavada and National Herald. He holds a Master’s degree in Economics (Hons.) from DAVV Indore.

Dipti Parab is Assistant Accounts Manager and takes care of all accounts and administrative work. She is a Commerce graduate and has experience of 7 years in all.

Rashi Bansal is Assistant Product Manager. An MBA from TIMSR, she is responsible for Sales and Product Support.

Laxmi Chavan is Visualiser and designs all creative and marketing collateral for Cafemutual and its clients. Besides B.Com, she has done a diploma in Commercial Art.

Meera Huckoo is the Co-Founder of Cafemutual and looks at HR, Finance, Legal and Branding issues at Cafemutual. A management post-graduate from Jamnalal Bajaj, Meera has worked for 20 years in Sales, Events, Marketing & Corporate Communications.